How Make Extra Money - AdWords - Has the Google God Become Too Powerful?

A quote, first.

DL (10 January 1834 - 19 June 1902) kCVO, 1st Baron Acton, " -John Emerich Edward Dalberg-Acton, Absolute power corrupts absolutely; all power corrupts. History has proven that. All too frequently men with the mentality of gangsters get control, where you have a concentration of power in a few hands, "And remember.

Gone are the days when an advertiser could pay their way out of the $5 or $10 "Google slap" for a poor quality ad, also. Even if the keywords they bid on were irrelevant to their ad, it used to be that anyone could competitively bid on keywords and place an ad on AdWords. Mostly for the best, over the years Google has progressively tightened its advertising guidelines.

How can an advertiser improve its quality scores without knowing what needs tweaking? But there is no checklist of items that guarantees a perfect 10, google gives general guidelines on how to write a good ad and how it should relate to a landing page. Advertisers are still in the dark over what constitutes any particular score, but like all things Google. The more in-line the keyword is to the ad and landing page content, the higher the score. One of the enhancements Google added to their overhauled AdWords interface was a numeric 10 point quality scoring system for each keyword in an ad group, in 2009.

My entire site was related to a single merchant's product. For about 1-1/2 years I was using it to exclusively promote a fitness product. I've been using AdWords since 2003.

Coveted Ad Positioning and CPC

I maintained quality scores in the 7/10 range, my ads were always profitable and when Google introduced the numeric scoring system. With ad costs at only pennies per click, hovering around the 4th position on the first page, i maintained excellent positioning in the "sweet spot". Yet closely related fitness terms, i bid on a handful of broad, rather. They prohibit it, i did not bid on the merchant's branded name because like many merchants.

How is it possible to go from preferential positioning and pricing for 1-1/2 years and then in the blink of an eye lose it all? Yet nothing on my site or keywords had changed and the modification I made to the ad was insignificant, i dug into the keywords and saw that Google had given them quality scores of 0 and refused to display the ads. The next morning I noticed my campaign had no ad impressions. In the summer of 2009 I modified an ad just like I had done countless times over the years.

Google Burns Its Bridges

Google considered my landing page a "bridge page" and my overall site content "poor" because my content wasn't unique enough for them. It came down to one thing, after weeks of wrangling with the AdWords team and their canned email replies. The modification triggered a quality audit, as near as I can tell.

They think that a shopper would rather / should rather (in their opinion) see only the merchant's site and not an affiliate's site promoting the merchant's products, in other words. Replicates the merchant's site, google wants to create a good advertising experience for its shoppers by eliminating what it believes.

My sales history was solid proof that I was dead on target with them. That's the sole reason for choosing the keywords I did. They were searching for a solution to fill a fitness need, instead. One of my main arguments was that my customers didn't know the product by its brand name.

But they still refused to re-approve my ads, i forwarded those comments to the AdWords team in my defense. I was even rewarded with an exclusive coupon code. I received emails from the affiliate manager and the owner of the company telling me what a great job I was doing and to keep it up. My site converted those visitors into paying customers.

Which It Didn't . . Even If It May Not Work, google Gives Advice.

They were looking at the entire domain and my domain now seemed to be black-balled, instead. It was obvious they weren't rating the single landing page from my ad. Even new pages I built following all of their guidelines got a quality score of 0. I went through the entire dog and pony show and nothing I did to the site from that point on could pull it out of the abyss. That turned out to be true. My campaign may never recover, they warned that even if I did what they suggested, one caveat though. Google provided a few recommendations for gaining back my former glory.

Therefore will search with generic terms describing what a product does or the benefits they hope to receive from a product, a shopper may not know the brand name of a product, i'll point out once again, or. Or give testimonials from personal experience after using the product, can make a better visual presentation, there are times when experienced affiliates can make a better sales pitch than the merchant's own site. I say, so what. They consider them bridge pages to the merchant. 1) Google doesn't like affiliate pages.

Google told me that I had to add products to my site that the merchant doesn't sell in order to make my site unique from the merchant's. It's their stance that such sites replicate the merchant's site. 2) Google doesn't like affiliates to promote only one product on their site.

Not send them to another merchant's site, i have one job as an affiliate and that's to promote the merchant's product to the best of my ability. That's a lost sale, people get sidetracked while browsing and if they don't come back. I don't like creating pages like that because they take the spotlight off of my featured product and send my visitors off shopping on another site.

They were still two to three times more than other companies, because even at the lower price, like many web hosting affiliates do, i was prohibited from advertising their company in any type of comparative manner, however. A year ago I struck up a deal with a web hosting company to get lower pricing on their plans for my customers. They want a bargain, consumers don't always look at quality. A merchant may not like its products being compared to those of another because their own products may cost more, in some cases.

A landing page should provide what the ad says it will and a visitor should not have to opt-in to a mailing list to get the information promised in the ad, i agree with them that ads should not be misleading. I'm not completely against all of Google's advertising guidelines.

The Google Monopoly

Unfair business practice, it's an unethical. Should Google be allowed to tell affiliate advertisers that their sites must contain products not sold on the merchant's site in order to be able to participate in AdWords? It drives down the competition by allowing the original merchants to corner the market on PPC. Yet permitting the original merchants of the product to advertise, google has monopolized AdWords by excluding single-merchant affiliates. But the Google god has taken on the "gangster mentality" that Baron Dalberg-Acton referred to.

I instantly stopped making sales the day Google slapped me. Successfully used AdWords, and like myself, in the past, google is choking off the sales force of thousands of companies and turning off the cash flow to the affiliates who, by denying affiliates from competing in the keyword bidding process with single-merchant websites. A merchant's survival often times depends upon the sales generated by its affiliates.

But none of them have the coverage that AdWords does, affiliates can use other PPC services, yes.

Never ending work, but it's hard, in about three months' time I've managed to regain about 85% of my pre-Google slap using SEM, fortunately. But not everyone has the skill set and the tenacity to do it, affiliates can use search engine marketing to promote any product in any manner, yes.

Something that's impossible for highly competitive niches, you don't have to spend weeks or months trying to achieve top ranking in the SERPS. The beauty of PPC is that it's "instant-on" advertising, you see.

Not Google, the competitive bidding process should be amongst the advertisers. No white-hat advertiser should be denied running an honest PPC campaign because they chose to sell only products from a single merchant on their site, in my opinion.

Killing off affiliate marketers one by one, not when Google has turned into a gang banging thug. 000 with them, i won't be spending another $16, but I can guarantee you, that's a grain of sand on the Google beach. 000 on AdWords, i've spent over $16, since 2003.